With 28 countries and 22 languages–not to mention the myriad of differences in economic strength, labor laws and purchasing preferences–the European marketplace is a complex place to do business.
Europe is a massive market which collectively represents one of the world’s largest economies. The European Union (EU) countries generate nearly $20B in GDP, second only to North America. There is a lot of business, a lot of people, and a lot of wealth. Any company looking to expand globally must contemplate including Europe in their plans.
Whitepaper: The New Buyer Journey – Read highlights from our 2016 European Summit with actionable tactics to help sales organizations adapt to the new go-to-customer mandate.
Alexander Group has helped companies across all industries with European operations take the guesswork out of their revenue growth strategy in this complex market.
The issues faced by our European clients are common across industries, from medical device manufacturers to technology companies.
- How should setting growth strategies account for local market variances in Europe?
- What aspects of sales strategy and planning are best executed on a global basis?
- What aspects of sales planning and execution require localization and why?
- What roles do partners and inside sales play in driving growth across Europe?
- How do innovation selling and sales enablement help drive growth across Europe?
eBook: What are some of the signs that your sales compensation program is not working? Learn more in this eBook about these signs, as well as the global trends in sales compensation. We also encourage you to listen to the associated webinar recording.
The countries of Europe represent a fascinating marketplace, filled with rich variety, history and local color. There is a wealth of opportunity. The challenge is getting close to the customer to experience this opportunity without breaking the bank.
Given the complexities in Europe, there are two possibilities: take the complexity away and offer less choice, or, manage the complexity and deliver value. The Alexander Group is committed to helping our clients succeed in Europe. Let us know how we can assist you.