Data plus expertise – a powerful combination

The value of sales analytics rests in having quality data, client context and expert interpretation

Sales analytics helps you define your strategy, achieve your plan, stay ahead of the competition and make decisions with confidence.

The use of sales analytics to assess sales force effectiveness is at the heart of every Alexander Group consulting project. We maintain one of the largest databases of sales benchmarks in the world, with data carefully gathered from working directly with our clients. Each new set of data goes through a robust cleansing and validation process before it gets added to our database. This ensures the highest possible level of protection, accuracy and relevancy – data you know you can trust.

eBook: Understand and improve sales asset utilization with sales analytics.

To most effectively use sales analytics to drive revenue growth, we apply two different lenses:

  • Client context: What does the analysis say in the context of your individual company… i.e. the specific vision, mission and goals, differentiation strategy, culture and capacity to change? Spending time on the ground and on site with your teams ensures that we capture and understand your specific situation, providing insight and recommendations in context with your particular company’s needs and circumstances.
  • Expertise: What do the analyses say in light of time-tested sales management principles and sales effectiveness best practices? The Alexander Group conducts more than 100 sales effectiveness engagements every year – and has done so for 30+ years. We leverage our firm-wide experience to ensure that the interpretation of sales analytics leads to the right conclusions and recommendations.

Watch this video to see how sales analytics helped drive revenue growth at Polycom, Cisco, Philips Healthcare and NEC:

To learn more about how the effective use of sales analytics can guide your revenue growth strategy, contact us today.