Agenda
The 2012 Chief Sales Executive Forum will explore bold solutions that a few market leaders have conceived and implemented. See how to turn the tectonic change in buyer expectations into a competitive advantage. Learn what top companies are doing NOW to Redefine Sales Excellence.
Keynote and Breakout topics will include:
- A General Manager’s perspective; messages that resonate with me
- Keynote Case: Strategies to deliver quantifiable value to customers
- Scoping CSE authority; is it time to empower a “sales general manager”?
- Sales force transformation: what it takes to build value into the sales equation
- Take charge of the coverage debate; decide where to invest and where to cut
- Win the talent wars in the age of value selling
- Partnering with peers to deliver sustainable results
- Taking charge of the coverage debate; where to pursue value and where to push price
- Real change needs real communications; are you delivering impactful messages or creating noise?
