Videos

At the 10th anniversary of the Chief Sales Executive Annual Forum in 2011, Gary Tubridy, Senior Vice President, Alexander Group, interviewed senior sales executives from Cisco, FedEx, HP, IBM, Thomson Reuters and Xerox. These videos highlight some key differentiators that make these companies’ sales teams great; and each of the executives shares their outlook for 2012.

Paul Mountford, SVP Global Enterprise at Cisco Systems, talks about Cisco's emerging market strategy and where his sales organization is investing for growth.

Rich Geraffo, SVP and Managing Director, HP Americas discusses the evolution of the sales organization at HP and how that creates a competitive advantage.

Kevin Warren, President, US Customer Operations, Xerox, tells how Xerox uses market insight and distribution channels to help his sales organization keep it's edge.

Bob Guidotti, VP, WW Software Sales Strategy & Transformation at IBM, speaks about sales skills, sales roles and the value that IBM brings to their customers.

Michael Orrick, SVP, Global Sales & Market Expansion Governance, Risk and Compliance at Thomson Reuters, offers advice on shifts in sales process and keeping an edge.

Dave Edmonds, SVP Worldwide Services, Corporate Sales and Supply Chain Services at FedEx, talks about the sales machine and how everybody sells at FedEx.