Theme

Leading companies know that sustained growth depends on a knowledgeable sales force with the business acumen to deliver customer value.

The 2013 Chief Sales Executive Annual Forum will recognize the value creators - select companies and sales leaders with the creativity, agility and foresight to build and execute a value centric growth strategy around the unique capability of its sales force.  We will explore in detail both the leadership elements and tactical dimensions of their approach.

As a sales or sales operations leader, you will have the opportunity to:

• Test your thinking on how to instill value in your sales force
• Learn new approaches from skilled value creators
• Network with peers from the world's leading sales organizations

The 2013 Chief Sales Executive Annual Forum is for top sales executives who are charged with launching a value centric growth strategy and building a sales organization to support their sales growth objective.

The value creators featured at this year's Forum have taken action and made investments to build their sales force into a strategic asset.

Is it time for you to consider such an investment?

The value creator position depends on:

Value centric leadership:  leadership teams constantly reinforce the value centric growth strategy and the critical role of the sales force in making it work

Value stories: sales and marketing leaders jointly package products and services that deliver value

Value segments: sales and sales operations group and target customers according to what they value

Value delivery: sales and sales operations invest in resources that enable the sales force to deliver real value that customers are willing to pay for

Value behaviors: sales management programs are aligned to ensure sellers know and live the value mission  

Value hunting: inputs and ideas are actively sought in a culture that is open to learning, changing and improving