Are you on the path to sales growth?
Change course to a value-centric sales growth strategy. Gain insight on how to get there.
Alexander Group’s 2013 Chief Sales Executive Regional Forums are how-to events that combine high-level keynote themes on why value-centric strategies must be considered with practical, facilitated workshops where sales executives will explore how to shift sellers away from selling things to delivering value.
The events will define the value vectors that sales leaders can take to increase differentiation, stimulate demand and grow sales with strategies that deliver more value to their customers.
Three vectors will be closely examined:
- Targeting: how sales operations works with marketing to uncover value-seeking, high-growth potential account segments
- Provisioning: how sales leaders inject the knowledge and skill needed throughout the sales process to create customer value
- Managing: how sales leaders calibrate metrics, goals, compensation and training for their sales teams to deliver more value to customers
If you are a sales leader who is challenged once again to beat industry growth rates, yet have limited funds to invest in new sales resources…it may be time to consider a value-centric approach to beating your competitors and growing sales.