Sales Operations Clinics - Spring 2012 Series
Improving Sales Yield—Measuring, Managing and Improving Sales Productivity

Sales departments must continue to grow revenue while managing costs. Improving sales productivity—sales output per seller—accomplishes both of these objectives. However, the ever-increasing complexity of B2B sales models makes improving sales productivity a continuing challenge. Many solutions exist, but which ones will work best for your sales team? Learn how to measure sales productivity, manage selling resources and improve programs to increase sales outcomes. Avoid chasing the latest fads, wasting money and adopting productivity hurting programs.  Overcome sales force obsolescence with methods and practices that keep sales resources focused on the right types of sales results.

Cost to Attend: $895 (with discount, $845 through March 2) - Price includes breakfast, lunch and all conference materials. All clinics run from 8:00 am to 4:30 pm.

For more information or to register, please contact Lori Feuer at lfeuer@alexandergroup.com.

Your Instructor

David Cichelli is Alexander Group’s principal thought leader regarding sales effectiveness challenges and solutions facing sales organizations during different stages of growth. David is a frequent speaker, author and instructor on sales management issues. David helps clients develop sales strategy solutions that ensure alignment between corporate sales objectives and sales resources. Additionally, he is the firm’s sales compensation practice leader and a nationally recognized expert in sales compensation. David is author of “The Sales Growth Imperative” McGraw-Hill (2010) based on the Alexander Group’s experience working with successful sales entities, and the bestseller “Compensating the Sales Force,” McGraw-Hill (2004), now in its expanded and revised second 2010 edition. David developed and teaches the one-day class on sales compensation for WorldatWork, the association of compensation professionals.  

New York City –   March 29, 2012
Executive Conference Center
1601 Broadway
New York, NY  10019

San Francisco – April 17, 2012
Executive Conference Center, 2nd Level
San Francisco Marriott, 55 Fourth Street
San Francisco, CA  94103

Chicago – April 24, 2012
The University of Chicago Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL  60611
 

Upcoming 2012 Sales Operations Clinics

Offered three times a year, the Alexander Group’s popular one-day Sales Operations Clinics provide hands-on tactical advice for sales leadership, sales operations professionals and sales strategists on the frameworks and skills that are central to sales operations excellence. Led by a highly knowledgeable instructor from the Alexander Group, attendees will learn the latest advanced planning tools and methods to improve sales performance.

• Summer 2012: Get Sales Planning Right—Strategic Sales Planning for Sales Success
• Fall 2012: Solving Sales Quotas—How to Allocate and Manage Quotas

For more information, please contact Lori Feuer at lfeuer@alexandergroup.com.