Agenda - Download PDF

 Improving Sales Yield—Measuring, Managing and Improving Sales Productivity  
New York City
March 29, 2012
San Francisco
April 17, 2012
Chicago
April 24, 2012
Agenda
8:00am - 4:30pm
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8:00am-8:30am
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Continental Breakfast

8:30am-10:00am

Sales Productivity―Defined and Measured

  • The Compelling Case for Improving Sales Productivity
  • Definition of Sales Productivity
  • Sales C.A.R.E.S.
  • Sales Productivity Metrics
  • Sales Management Model―How Sales Departments Work
  • Sales Growth Model and the Evolution of Sales Resources
10:15am-12:00pm

Sales Productivity Levers

  • Lead the Sales Force
  • Call on the Right Customers
  • Optimize Sales Force Structure
  • Improve Quality of Sales
  • Increase Selling Competency
  • Increase Performance Accountability
12:00pm-1:00pm Lunch
1:00pm-2:30pm

Sales Productivity ImprovementsAssessment and Design

  • Business Unit Alignment
  • Measurement Methods
  • Assessment Validation
  • Program Design
  • Shift and Lift
  • Sales Strategy Plan
3:00pm-4:30pm

Program Implementation

  • Executive Team Support
  • Leadership/Merchandising
  • Sales Transformation
  • Multi-Year Commitments
  • Your Action Plan