A business-as-usual sales strategy is not enough in the face of well-funded new competitors, new public and private exchanges, increasing network disaggregation and disruptive service innovations.
Carriers that realign their sales organizations to changing customer needs and perceptions will win share and avoid consolidation. You need to see your changing environment through a new sales lens…one that better aligns process and value to what customers really need and draws on time-tested sales transformation best practices.
With a more consultative, higher-value sales process, your sales personnel will:
- Call on higher level buyers
- Leverage the right consultative and cross-selling
- Focus on high-value selling vs admin activities
- Collaborate effectively across roles
- Bring real value and avoid the discounting trap
- Receive the right enablement and support
To grow in today’s marketplace, carriers must take decisive action now. Strategic sales transformation will create a path through the current market turbulence…to sustainable revenue growth and enhanced market share.
To learn more about how our expertise in the Healthcare industry can help your sales organization achieve better results, contact us today.