Episode 3: Go-To-Customer Models in the Media Industry
In Episode 3, Alexander Group’s Matthew Rosenthal and Quang Do review data from the 2016 AGI Media Trends Survey and how go-to-customer models are changing in the media industry.
Episode 2: Media Client Case Study – challenges in the media and publishing industry
Alexander Group Principal Igor Uroic and Manager Brian Bell in Episode 2 share a case study from a previous client who faced challenges that many companies in the media or publishing industry are experiencing today.
Episode 1: The New Customer Contract in the Media Industry
In Episode 1, Matt Bartels explains how the new customer contract and the evolving role of the primary seller is changing the Media industry. Listen now to learn how your company can benefit.
Learn more about the Alexander Group’s Media practices.