European Growth Summit - September 27, London

The Changing Customer Contract: A New Role for Sales

An exclusive event for revenue-focused corporate leaders.

Join us to explore how customer relations are changing and what this means for the sales organization.

Customers come to the table with more information than ever before, causing a shift in the balance of power in favor of the buyer. Legacy sales models will not survive in this new world. Today’s buyers expect:
…sales people who offer insights and help to both identify and solve problems
…to use multiple channels simultaneously with seamless interaction
…accountability for outcomes and experience more than features and benefits

How are EMEA based revenue leaders responding to these new demands?

To win and retain customers, they are adapting their organizations to:

  • Find and focus investments on the right revenue segments
  • Design value propositions and revenue motions appropriate for each segment
  • Align product, marketing, sales and services functions
  • Invest in new analytics, processes, sales enablement and operations

If you are looking for new ways to meet customer needs and grow revenue, then this European Growth Summit event will be of interest to you.

Event Format

The Summit begins with an Alexander Group Executive Briefing on EMEA sales growth trends and best practices, followed by a facilitated roundtable discussion on the following:
»    How are companies responding and adapting to today’s buyer demands?
»    What traditional sales practices must stop or change?
»    What new practices must companies adopt?
»    How will sales leaders drive growth in EMEA in 2017?
»    How might the Brexit vote impact sales in the UK and EU?

A cocktail reception will immediately follow the Summit discussion.


Summit Facilitators