The Alexander Group 2016 Modern Media Ad Sales Study will provide sales leaders with best practices and benchmarks to enable maximum return on sales investments.
Study participants will receive an individualized report that compares your results against the results of similar companies. Participants will include established, as well as start-up companies from integrated print, integrated broadcast and pure-play digital.
Digital Ad Sales Study: View a summary of our 2013, 2014, and 2015 data report to see the types of insights that will be published in our 2016 study
We will be collecting data from mid-November 2015 through March. Final reports and participant readouts will be shared with participants in late May 2016.
Study topics will include:
- How the media ad sales industry is strategically evolving
- How trends in programmatic buying and multi-platform, multi-device demands impact sales capabilities
- What investments media companies are making in sales
Key metrics and benchmarks will include:
- Booking, revenue and growth
- Sales productivity
- Sales attributed cost
- Headcount ratios
Join our participation list now to be included in the 2016 Modern Media Ad Sales Study. Participants will gain access to our survey findings when they are published.