2017 Forecast: Sales Pulse Survey Results

By: Gary Tubridy Chief Sales Executive Events, Revenue Growth Strategy, Sales Leadership, Sales Productivity

kingmanink_alexandergroup_2017forecast-250Gary Tubridy, SVP of the Alexander Group (AGI), presented some of the key findings from the recent AGI Sales Pulse Survey at the 2016 Chief Sales Executive Forum. The findings touched on issues regarding sales productivity, customer segments, revenue growth and more.

Key findings included:

  • Growth Goals–At 7 percent, the median growth goal is ambitious.
  • Confidence–Only 10 percent of survey participants are “very confident” that they can achieve 7 percent growth in 2017. Why? Customers are transforming fast and investments in bolstering sales resources have been modest at best.
  • Sales Productivity–Companies are making investments in training. As well, they are trying to maximize seller face time with customers by removing as much admin burden as possible. Companies are also investing to reframe the role of the front line sales manager in building seller skills.
  • Customers–Customers fall into three categories: those who want innovative business solutions, those who want best-in-class products and those who simply want the best price. The largest and fastest growing segment: those seeking solutions. But, companies must be able to cover ALL segments, so loading up on expensive specialists to team sell in the innovation segment is not the answer. Balanced investment is needed to execute multiple sales motions.
  • Customer Loyalty–After the sale, the ability of the seller to deliver on sales promises is critical. A strong relationship between Sales and Service is the key. Alignment in metrics and goals between the sales and service functions has never been more important.

The illustration below from graphic recorder Kelly Kingman illustrates Gary’s presentation in a most innovative way. Enjoy!


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Gary Tubridy

Gary Tubridy is a senior vice president of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Operations and Executive Forums. He is one of three founding stockholders of the Alexander Group.

Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.