CSE Annual Forum: Highlights With Keynote Jim Norton – Condé NastBy: Gary Tubridy Chief Sales Executive Events, Media Sales, Sales Leadership, Sales Transformation
Jim Norton, chief business officer and president of revenue at Condé Nast, joins the Alexander Group’s 2017 Chief Sales Executive Annual Forum as a keynote speaker. In a recent podcast interview, Gary Tubridy, SVP of the Alexander Group, interviewed Jim about leading a transformation of consequence and his participation at the Chief Sales Executive Annual Forum in November.
It’s no secret that changes in technology and the rise of the internet have fundamentally impacted the way customers consume information and make buying decisions. More than most organizations, media ad sales teams must adapt to this new environment. As Jim cautions in the interview, organizations shouldn’t view major transformations as independent events–they are journeys that include various milestones along the way. The transformation he is leading at Condé Nast leverages traditional properties and creates new opportunities for digital engagement for both new and existing customers.
In his keynote, Jim will share his teams’ experiences helping customers reach audiences through a diverse mix of Condé Nast flagship print properties (including Vogue, Wired and The New Yorker) and emerging digital channels. This session will help sales leaders identify the direction their business needs to go to create the future—not just for their sales organization, but also for the industry as a whole.
Hear how Jim and his team are aligning marketing and sales resources to package and deliver customer value and change the competitive landscape in the media industry.
Register now to reserve your spot at the 2017 Chief Sales Executive Annual Forum to gain more valuable insight from Jim Norton and other keynote speakers.