CSE Annual Forum: Sneak Peak Interview With Keynote Speaker Bill Taylor

By: Gary Tubridy Chief Sales Executive Events, Sales Leadership, Sales Strategy

Bill Taylor, co-founder of Fast Company magazine and best-selling author, joins the Alexander Group’s 2017 Chief Sales Executive Annual Forum as the luncheon keynote speaker. Bill’s latest book, Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways, pinpoints opportunities for breakaway performance and shows how such opportunities may be closer than we think. In a recent podcast interview, Gary Tubridy, SVP of the Alexander Group, interviewed Bill about his book and what he will be bringing to the Chief Sales Executive Annual Forum in November.

A big challenge today, Bill notes, is that organizations and leaders have to figure out how to stand for something exciting and compelling, while rethinking and reimagining what is possible in their company–even in traditional industries. His latest book serves as a manifesto for these companies to embrace change in an ever-changing environment.

In an example, Bill shares a story about Metro Bank in London that is now adding a retail experience for their customers. The founder, Vernon Hill, decided to create an engaging atmosphere that caters to the customer’s needs versus the traditional banking experience. For Metro Bank, it is not about bringing in cutting edge technology or radical business strategies, but rather stepping back and asking, “Is there a new, more interesting way to be a bank?” Through this research, Taylor concluded that companies and sales leaders need to stop asking how to be the best at what everyone else is already doing; instead, ask how to become the only ones who do what you do.

Do you work as distinctively as you compete? People are hungry for consistency and simplicity. Cutting through the clutter and identifying what makes your company stand out is what aligning your resources is about. Through this alignment, you can unlock new revenue. At the Chief Sales Executive Annual Forum, Bill will share how sales leaders should learn to walk the talk. He will also discuss how to engage sales and marketing to show the outside world what your company can provide to customers that is different from any competitor.

Listen to the full interview with Bill Taylor.

Register now to reserve your spot at Alexander Group’s 2017 Chief Sales Executive Annual Forum to hear more from Bill Taylor and other keynote speakers.

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Gary Tubridy

Gary Tubridy is a senior vice president of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Operations and Executive Forums. He is one of three founding stockholders of the Alexander Group.

Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.