Transforming an Industrial Company to the Digital Age

By: Gary Tubridy Chief Sales Executive Events, Manufacturing, Sales Transformation, Technology Sales

What happens when you transform a 125-year-old industrial company into a digital company? That’s exactly what Cate Gutowski, vice president of Commercial Digital Thread at GE Digital, will share in her keynote at Alexander Group’s 2017 Chief Sales Executive Annual Forum in November. Gary Tubridy, senior vice president of the Alexander Group, recently interviewed Cate about the transformation of this industrial leader into a tech powerhouse and what that means for GE’s sales organization.

Cate’s keynote session explores General Electric’s journey to convert the sales organization to new digital technologies, change the way the company operates and learn from mistakes to create differentiation for their customers.

Register now to reserve your spot at the 2017 Chief Sales Executive Annual Forum to engage with Cate Gutowski and a diverse roster of keynote speakers, executive panelists and roundtable facilitators.

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Gary Tubridy

Gary Tubridy is a senior vice president with the Alexander Group, and the general manager in charge of the firm’s management consulting business. He is located in Stamford, CT. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis on technology and medical products companies. He has personally managed projects in sales organization design, sales force sizing and deployment, sales performance management and sales compensation design. Gary has deep functional expertise in diagnosing sales management issues and helping clients execute action plans to improve results. He is currently researching and chronicling best practices of leading sales organizations in North America and enjoys organizing events specifically for top sales executives, including the Chief Sales Executive Forum. He is one of three founding stockholders of the Alexander Group.


Gary has been with the Alexander Group for over 20 years. Prior to that, he was in sales with the IBM Corporation. At IBM he was responsible for accounts in the manufacturing, process and financial services industries. He coordinated large account marketing activities, customer and sales representative training seminars and local selling efforts for four national account sales teams. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.


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