Transforming an Industrial Company to the Digital Age

By: Gary Tubridy Chief Sales Executive Events, Manufacturing, Sales Transformation, Technology Sales

What happens when you transform a 125-year-old industrial company into a digital company? That’s exactly what Cate Gutowski, vice president of Commercial Digital Thread at GE Digital, will share in her keynote at Alexander Group’s 2017 Chief Sales Executive Annual Forum in November. Gary Tubridy, senior vice president of the Alexander Group, recently interviewed Cate about the transformation of this industrial leader into a tech powerhouse and what that means for GE’s sales organization.

Cate’s keynote session explores General Electric’s journey to convert the sales organization to new digital technologies, change the way the company operates and learn from mistakes to create differentiation for their customers.

Register now to reserve your spot at the 2017 Chief Sales Executive Annual Forum to engage with Cate Gutowski and a diverse roster of keynote speakers, executive panelists and roundtable facilitators.

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Gary Tubridy

Gary Tubridy is a senior vice president of the Alexander Group and the general manager in charge of the firm’s management consulting business. Gary’s consulting work is focused on increasing marketing and sales effectiveness with particular emphasis in technology and medical products industries. Gary has deep expertise in diagnosing sales management issues and helping clients execute action plans to improve results. His research is focused on best practices of leading sales organizations in North America with particular emphasis on sales force transformation and the role of sales leadership. He leads the Alexander Group executive events series and hosts the Chief Sales Executive Forum™. He is one of three founding stockholders of the Alexander Group.


Gary has been with the Alexander Group for over 35 years. Prior to that, Gary was in sales with the IBM Corporation. Gary holds a B.A. from Brown University and an MBA from the Graduate School of Business at Columbia University.


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