Consumers ‘Want It All’; Media Delivers

By: Yang Liu Digital Transformation, Media Sales, Technology Sales

The recent Consumer Technology Association’s Consumer Electronics Show (CES) delivered impressively for the industry enthusiasts in attendance. Alexander Group was on hand to gain a better understanding of media companies’ priorities this year, what trends and technologies are taking hold, and how we can help companies succeed in this environment.

Arguably the biggest focus in the foreseeable future may be screen agnostic video content. This is the concept of designing any app or program to operate across systems without the need for major overhauls. It allows content to be distributed across all digital devices, functioning seamlessly on any screen, while being identifiable as part of a connected marketing campaign.

Publishers across integrated broadcast and pure-play digital are changing the way they host content in order to keep up with evolving audience demand. How will this trend affect companies’ go-to-customer strategy? How will they effectively deploy resources to meet customer demands? How does this affect sales compensation planning?

In the following podcast, specifically at 1:13, Tim describes how broadcast is accommodating consumer choice by providing subscription video on demand. Yang and Tim note how broadcast and pure-play digital entities are innovatively handling market changes and how these changes are going to affect their go-to-customer models.

Episode 7: Highlights from the Consumer Electronics Show

For proven solutions to today’s digital challenges, contact an Alexander Group Media Sales practice leader.

Sign up for our complimentary Media Ad Sales Study which focuses on the Leadership Mandates for the 2020 Salesforce.

Tim Meuschke is a manager in Alexander Group’s Stamford office.

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Yang Liu

Yang Liu is a manager in the Chicago office. Yang has experience working with companies in a variety of industries including media ad sales, manufacturing, high-tech, medical device and private equity. His most recent engagements include a complete go-to-market strategy assessment, full-scale enterprise sales model design including: job roles, sales compensation and competency model design.

Prior to joining the Alexander Group, Yang was an associate director in a key accounts practice at a global sales consultancy. In his role, he led various consulting and sales teams to implement best practices in executive functional effectiveness, as well as developed and executed strategies to grow the practice through the pursuit of new targeted opportunities. During his tenure as a management consultant at another firm, Yang developed and presented deliverables to Federal Government clientele in improving cost-effectiveness, enhancing efficiencies in asset procurement and lifecycle management, and reducing costs associated to portfolio leasehold management. Yang has a B.S. in management & public finance from Indiana University.

Tim Meuschke

Tim Meuschke is a manager in the New York office. Tim has management consulting experience working with clients across multiple industries including media, manufacturing, industrial products, life sciences and professional services.

Prior to joining the Alexander Group, Tim was a senior consultant at a consulting firm where he focused on strategy and transformation engagements. Tim has also worked in sales as a vertical account manager, selling solutions to major OEMs to increase machine productivity in various industries including packaging, mobile equipment, renewable energy, material handling and specialty machine builders. Tim has nine years of direct sales experience. Tim holds an MBA from the Kellogg School of Management at Northwestern University, and a B.S. in Industrial Engineering at Purdue University.