Media chief revenue officers: are you positioned for profitable growth?

By: Matt Bartels Media Sales

Social media,social network concept

As we see every day, the media landscape continues to evolve and expand – but not all participants in this ecosystem are or will be positioned to succeed in this next wave of change. Customers across the spectrum are demanding offerings across multiple products and devices, all with increased emphasis on measurable ROI. The proliferation of programmatic ad buying, ad blocking technology, and all things mobile is once again turning the online marketplace on its head. This is why the Alexander Group has sought to gain forward looking perspectives from leading Media executives.

As the premier revenue growth consulting firm, it is our goal to help clients not only navigate the evolution of media as it unfolds, but succeed in taking an unfair share of its growth. We are committed to uncovering the latest insights into what will propel this industry tomorrow – are you ready? We have officially launched the 2016 Modern Media Ad Sales Study.

The study is focused on identifying and understanding:

  • Modern media revenue strategies
  • Current trends and their impact on sales capabilities
  • Sales investments and ROI
  • Key sales productivity and cost benchmarks

Expected participants include: AOL, Facebook, Pandora, Scripps Network, Time Inc., Tribune, and many others from both established and start-up players across integrated print, integrated broadcast, and pure-play digital.

AGI’s media ad sales industry experts will provide an executive findings briefing and a customized report that will include:

  • Industry trends and key insights
  • Your company’s data benchmarked against a set of peer companies
  • Recommendations to increase sales performance

Logistics: The survey is by invitation only and is free and confidential.

To participate or to learn more, please contact Steve Winsch at 203.905.5580 or swinsch@alexandergroup.com, or visit our website.

Read our ebook to learn why you should transform your media sales model.

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Matt Bartels

Matt Bartels is a principal in the Chicago office. Matt is a leader for the firm’s Media and Implementation & Change Adoption practices. He also has widespread experience in a variety of industries, including technology, manufacturing and health care. Matt has a proven record of working with clients to develop actionable growth-oriented strategies, go-to-customer transformations and productivity enhancements. In addition, Matt is an expert in global and domestic sales compensation design. He is a leader in the revenue growth space, and a frequent speaker and author of thought leadership content.


Prior to joining the Alexander Group, Matt was a management consultant at Deloitte and IBM Business Consulting Services. He earned his B.A. in economics from the University of Chicago and an MBA from Indiana University Kelley School of Business. Matt is also a Certified Sales Compensation Professional (CSCP), WorldatWork.


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