Media chief revenue officers: are you positioned for profitable growth?By: Matt Bartels Media Sales
As we see every day, the media landscape continues to evolve and expand – but not all participants in this ecosystem are or will be positioned to succeed in this next wave of change. Customers across the spectrum are demanding offerings across multiple products and devices, all with increased emphasis on measurable ROI. The proliferation of programmatic ad buying, ad blocking technology, and all things mobile is once again turning the online marketplace on its head. This is why the Alexander Group has sought to gain forward looking perspectives from leading Media executives.
As the premier revenue growth consulting firm, it is our goal to help clients not only navigate the evolution of media as it unfolds, but succeed in taking an unfair share of its growth. We are committed to uncovering the latest insights into what will propel this industry tomorrow – are you ready? We have officially launched the 2016 Modern Media Ad Sales Study.
The study is focused on identifying and understanding:
- Modern media revenue strategies
- Current trends and their impact on sales capabilities
- Sales investments and ROI
- Key sales productivity and cost benchmarks
Expected participants include: AOL, Facebook, Pandora, Scripps Network, Time Inc., Tribune, and many others from both established and start-up players across integrated print, integrated broadcast, and pure-play digital.
AGI’s media ad sales industry experts will provide an executive findings briefing and a customized report that will include:
- Industry trends and key insights
- Your company’s data benchmarked against a set of peer companies
- Recommendations to increase sales performance
Logistics: The survey is by invitation only and is free and confidential.
Read our ebook to learn why you should transform your media sales model.