Medical Firms: Is Your Sales Model Ready for the Post-Acute Shift?By: Tray Chamberlin Medical Device, Revenue Growth Strategy, Sales Strategy
While hospitals remain the main source of revenue for medical device firms, post-acute care continues to gain importance. In fact, Alexander Group’s research shows 67 percent of organizations recognize the gradual shift of procedures from acute to post-acute and other outpatient facilities as important to their go-to-customer model. But only one-third of those companies feel they are ready for this shift.
In this video, Tray Chamberlin discusses the rising importance of the post-acute seller. Learn about these top trends that are causing the industry to stand up and take notice:
- Significant growth opportunities exist in post-acute care
- The cost of revenue growth is lower than acute care
- The post-acute sales motion is unique