Medical Leaders: How Effective Is Your Annual Planning Process?By: Mike Burnett Medical Device, Revenue Growth Strategy
Every year too many medical companies struggle to define and execute an effective commercial planning process. In this podcast episode, Mike Burnett and Mike White, from the Alexander Group, discuss how to translate your revenue growth strategy into an actionable commercial plan.
At 1:01, learn how to organize the planning process with four primary phases:
- Set the Strategy – Align on the vision and commercial strategy for the upcoming year
- Define Gaps – Understand what you need to improve or optimize in order to execute the strategy
- Design Solutions – Work with cross-functional teams to develop detailed solutions for the known areas of opportunity
- Implement and Communicate – Roll out messaging to the field, set quotas, post and hire for new job roles
Co-author: Mike White is a manager in Alexander Group’s Chicago office.
We look forward to sharing more findings from our recent Medical Device Go-to-Customer Study in future blogs. Request a complimentary briefing of the study findings today.
Learn more about AGI’s Medical Device practice and how we can help drive revenue growth through more efficient and effective use of selling resources.