What Differentiates High-Growth Medical Device Companies?By: Mike White Medical Device, Revenue Growth Strategy, Sales Growth
There’s no doubt medical device companies must transform to thrive in the ever-changing medical industry. But what sets high-growth companies apart from their low-growth counterparts? Alexander Group’s recent Medical Device Go-to-Customer Study found three distinct differences in their sales models. High-growth med device companies:
- Invest more in their sales organizations
- Deploy more specialized & support roles to drive field representative productivity
- Make higher KAM program investments to capitalize on consolidated health system revenue opportunities
Listen to this short video discussion about these revenue-enhancing actions—note at 00:39 how the study ensures the accelerated growth is not due solely to revenue from new products or higher paid representatives.
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