As marketers require more complex solutions to drive customer behavior, publishers are investing in new and expanded products, platforms, roles and capabilities.
To identify the key paths for growth, Alexander Group interviewed executives and collected sales performance data from 40+ leading Pure Play Digital, Integrated Broadcast, Integrated Print and Ad Tech companies.
Findings reveal that leading media sales firms:
And they’re investing in growth products for increased revenue. From 2018:
PURE PLAY DIGITAL – Revenue from video is up 68%
BROADCAST – Revenue from OTT/Streaming is up 56%
PRINT – Revenue from digital is up 83%
How does your organization stack up against the leaders in the industry? Where are you under/over-invested, and what are your key improvement areas as you strive towards growth in 2020?
Sign up for a complimentary briefing today and discover additional benchmarks on growth, margins, costs, productivity, organization structure and sales compensation.