december, 2021

08dec11:00 am12:00 pmVirtual Media Advisory Council »Three Foundational Elements to a Fast Start in 202211:00 am - 12:00 pm ET Virtual

Event Details

Virtual Media Advisory Council

Three Foundational Elements to a Fast Start in 2022

New buyer demands necessitate a go-to-market transformation:

  • 71% of total media spend is digital.
  • 66% of buyers have shifted emphasis to performance marketing.
  • 41% of buyers are partnering with technology vendors in anticipation of the cookie-less future.

Do you have an effective, data-driven process for opportunity planning? The right roles and overlay specialists to drive incremental growth? A revenue operations team to connect marketing, sales and service?

If you answered “NO” to any of the above questions, join our virtual Media Advisory Council session, where Alexander Group will share best practices to ensure your strategies, commercial structure and management processes position you for success in 2022. Leading media executives will also share predictions for the coming new year and how they prepare their go-to-market strategies to provide value to buyers.

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(Wednesday) 11:00 am - 12:00 pm ET



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