Agenda

2018 CSE Annual Forum

The Annual Forum agenda will feature a roster of 35+ cross-industry Revenue, Sales and Operations leaders across a comprehensive mixed-format of keynotes, focus sessions, briefings, panels, interactive roundtables, and networking events on key topics that matter to growth executives.

Start The Journey to Next-Level Growth & Your Future Legacy Here:

Day 1 — November 7th

10:00am-5:00pm Forum Registration
8:30am-11:00am Interactive Briefings
1. Stepping Into the Revenue Leadership Role
2. A Digital Platform Linking Marketing, Sales and Success
3. Transforming the Service Function Into a Customer Success Engine
11:00am-5:00pm Golf Tournament
11:30am-1:00pm Luncheon Keynote Panel
2019 Growth Strategies Preview
Paris Loesch, SVP, Customer Acquisition Cloud – [24]7.ai
Fran Rosch, EVP, Consumer Business – Symantec
2:00pm-4:00pm Executive Panels
1. The Role of Data Science and Predictive Analytics in Revenue Growth
2. Partner Segmentation to Deliver More Value, Higher Growth
3. Digital Tools for Dynamic Sales Enablement
5:30pm-6:30pm Keynote
Charting the Rise of the Revenue Leader
6:30pm-8:30pm Opening Night Reception
 

Day 2 — November 8th

7:00am-8:00am Breakfast
8:00am-9:00am Keynote
Awareness – Assessment – Adoption: Revenue Leaders Manage the Entire Buyer Journey
9:00am-10:00am Keynote
Building the Revenue Growth Engine
Paul Mountford, Chief Executive Officer – Riverbed Technology
10:00am-11:00am Focus Sessions (sessions repeat from 11:20am – 12:20pm – pick one in each time slot)
Session 1: The Shape of Revenue in the New As-a-Service Model
Beth Ann Vaughn, VP, WW SaaS Sales & GTM Transformation – IBM
Session 2: Provide Customers With Answers They Trust
Lon Justice, VP, Sales, Marketing & Customer Experience – Agilent
Session 3: Build a Revenue Engine; Seamlessly Connect Awareness, Assessment and Adoption
Session 4: How World-Class Sales Operations Can Enable Revenue Leadership
11:20am-12:20pm Repeat of Focus Sessions (participate in a second session)
12:30pm-2:00pm Luncheon Keynote
The Next Chapter of Digital Sales & Revenue Growth
Chris Klayko, Managing Dir., Google Cloud Americas & Global EDU – Google
Dave Spencer, Chief Operating Officer – SAP North America
2:00pm-3:30pm Executive Roundtables (pick one session)
1. AI: The Role of the Revenue Leader as the Sales CTO

2. How Marketing Can Embrace Sales Results and Sales Productivity


3. A Role for Sales in Product Development; Building the Customer Value Engine


4. How to Imbed Pre- and Post-Sales Specialists Into the Coverage Equation


5. Build a Learning Org That Harvests Insight From Customers & Sellers


6. Align Sales Compensation With the Revenue Leader’s Goals
4:00pm-5:00pm Keynote
From Sales to Revenue: New Motions Needed
Warren Stone, SVP, Research & Applied Solutions – N.A. – MilliporeSigma
7:00pm-9:00pm Networking Reception
 

Day 3 — November 9th

8:00am-9:00am Breakfast
9:00am-10:00am Keynote
The ROI on Revenue Leadership
10:00am-11:00am Keynote Panel
Courage to Make the Change
Greg Archibald, EVP, Americas – Criteo
Wendi Sturgis, Chief Customer Officer – Yext
11:00am Close of Forum