The Annual Forum is the final event in Alexander Group’s 2017 CSE Forum Series exploring this years theme:
The Go-To-Customer Mandate: Align Resources. Unlock Revenue.
The past two events in our 2017 CSE Forum series reinforced the idea that changing customer expectations are driving organizational change. Speakers and panelists unanimously agreed there is no end state–change is the new norm. (See highlights from this year’s Strategy Forum and Operations Forum)
Our 2017 CSE Annual Forum will continue the exploration of how to equip your sales organization for growth.
What to Expect
Day 1 kicks off the event with a solid foundation of insights, cross-industry executive perspectives, benchmarking research and a preview of 2018 planned sales initiatives across the go-to-customer mandate.
Day 2 highlights challenges and triumphs as speakers from some of the worlds leading sales organizations relate their firm-wide transformation stories and exciting customer programs — bringing lessons learned and growth opportunities to life.
The 2017 CSE Annual Forum experience wraps up at noon on Day 3 with implementable ideas, strategies and actions you can take back to your sales organization to impact 2018 revenue.
We hope you can join us at the luxurious, 5-star Monarch Resort in Dana Point, CA, November 8-10. Experience three days of incredible opportunity to hear from the world’s biggest brands and most innovative sales organizations about what they are doing to identify, nurture and retain customers in the face of unprecedented change. SEE THE FULL AGENDA
“I’m definitely going to implement some of the nuggets of learning that I was able to gain at the CSE Forum for my next year’s plan.” – Dave Spencer, SVP and Managing Director, SAP
Sneak Preview: Evening Keynote – Day 1
Jim Norton – Chief Business Officer and President of Revenue at Condé Nast
In his keynote address Jim will share his teams’ experiences helping customers reach audiences through a diverse mix of Condé Nast flagship print properties (including Vogue, Wired, and The New Yorker) and emerging digital channels. Hear insights into how his team drives success for current customers and attracts new ones by leveraging traditional properties and creating new opportunities for digital engagement. This session will help you see the direction your business needs to go so that you can create the future—not just for your sales organization but also for the business.
Hear highlights of Jim’s keynote in this podcast: