Alexander Group’s 2017 CSE Annual Forum

November 8-10 | Monarch Beach Resort, Dana Point, CA

Annual Forum Brochure Download

The Annual Forum is the final event in Alexander Group’s 2017 CSE Forum Series exploring this years theme:

The Go-To-Customer Mandate: Align Resources. Unlock Revenue.

The past two events in our 2017 CSE Forum series reinforced the idea that changing customer expectations are driving organizational change. Speakers and panelists unanimously agreed there is no end state–change is the new norm. (See highlights from this year’s Strategy Forum and Operations Forum)

Our 2017 CSE Annual Forum will continue the exploration of how to equip your sales organization for growth.

What to Expect

Day 1 kicks off the event with a solid foundation of insights, cross-industry executive perspectives, benchmarking research and a preview of 2018 planned sales initiatives across the go-to-customer mandate.

Day 2 highlights challenges and triumphs as speakers from some of the worlds leading sales organizations relate their firm-wide transformation stories and exciting customer programs — bringing lessons learned and growth opportunities to life.

The 2017 CSE Annual Forum experience wraps up at noon on Day 3 with implementable ideas, strategies and actions you can take back to your sales organization to impact 2018 revenue.

We hope you can join us at the luxurious, 5-star Monarch Resort in Dana Point, CA, November 8-10. Experience three days of incredible opportunity to hear from the world’s biggest brands and most innovative sales organizations about what they are doing to identify, nurture and retain customers in the face of unprecedented change. SEE THE FULL AGENDA

“I’m definitely going to implement some of the nuggets of learning that I was able to gain at the CSE Forum for my next year’s plan.” – Dave Spencer, SVP and Managing Director, SAP

Sneak Preview: Morning Keynote – Day 2

Cate Gutowski – Vice President, Commercial Digital Thread, GE Digital

What happens when you transform a 125-year-old industrial company into a digital company? That’s exactly what Cate Gutowski will share in her keynote. Cate’s session will explore General Electric’s journey to transform the sales organization with new digital technologies, change the way the company operates and learn from its mistakes to make a bigger difference for their customers.

Hear highlights of Cate’s keynote in this podcast: