2017 Chief Sales Executive Forum Series

Markets don't produce revenue. Customers do.

The job of sales is to connect customers with value that matters to them.

But today’s customers demand more from their vendors. Lower prices. Better products. Deeper insights. Improved results. Growth depends on targeting the right customers with the right value, presenting it both expertly and efficiently and delivering the promised results.

This is the go-to-customer mandate.

Alexander Group’s 2017 Chief Sales Executive Forum Series contains 3 separate events which will explore how the world’s leading sales organizations are addressing this mandate by aligning resources to unlock revenue.

Join hundreds of other revenue-focused executives at these exclusive events—you can’t afford not to.

Attend them all

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May 8-9

The Princeton Club

New York City


Sales and revenue leaders must grow the top line. It is their core responsibility. To do this many are building and executing a go-to-customer strategy that aligns customers, messages and resources.

To unlock growth potential they are connecting customers with messages that matter to them while deploying resources tailored to the task. This is the go-to-customer mandate.

But even great sales organizations are stretched by this challenge. New capabilities must be built…or found. The 2017 Chief Sales Executive Strategy Forum will explore how sales and revenue leaders are tooling their organizations to expertly…

  • Crystalize what customers really value…from products to results
  • Target customers with messages that deliver impact
  • Deploy resources to targets calibrated to deliver the value they demand
  • Provision these resources with the tools they need
  • Capture and scale winning value propositions and processes that deliver them

June 13-14

The Langham



Sales operations is the engine that enables the Sales function to inhabit its new, more strategic role. Great sales operations leaders do this by building intersects between marketing, sales and service.

This important and necessary work enables sales to…

  • Deepen its business acumen
  • Know customers more intimately
  • Make data driven decisions
  • Drive for results in the short term while preparing for the long term

The Operations Forum will explore how world class sales operations leaders and the functions they run:

  • Craft a role for operations in value proposition design
  • Building tools and resources that deliver new value and balance effectiveness and efficiency
  • Measure performance…of sales, marketing, service…and customers
  • Help customers realize value…and capture their success stories to scale best practices

November 8-10

Monarch Beach Resort

Dana Point, CA


Alexander Group’s Annual Forum ties together the insights and learnings from the entire 2017 CSE Forum Series. Getting the go-to-customer mandate right is not easy. Revenue-focused leaders across the organization must:

  • Crystalize what customers really value
  • Target customers with value messages that are compelling to them
  • Build tools and resources to deliver the value
  • Balance effectiveness and efficiency to deliver value profitably
  • Help customers realize value by investing resource in their success

The Sales function MUST lead this effort. But sales cannot make this happen by leveraging traditional strengths. New capabilities must emerge. Deeper partnership with marketing and service must be secured. How can this be accomplished? How can sales leaders align all customer touching resources to unlock revenue potential and deliver the go-to-customer mandate?

Join us at the 2017 CSE Annual Forum at The Monarch Resort in Dana Beach, CA, November 8-10, 2017, to explore:

  • Why sales leadership decisions are more critical than ever
  • How sales and revenue leaders have introduced a new strategic role
  • Why companies are consolidating sales, marketing and service under the CRO
  • How revenue leaders interact with CEOs and COOs
  • How revenue leaders are building bridges with marketing and service