The Executive Forum agenda will ultimately feature a roster of 35+ cross-industry Revenue, Sales and Operations leaders across a comprehensive mixed-format of keynotes, focus sessions, executive panels, think tank roundtables, and networking events. Our focus continues to be solely on key topics, strategies/models and initiatives that matter to growth executives. Below is a glimpse of early roster confirmations…we’ll continue to add to this leadership mix in the next 1 to 2 months.
Day 1 — November 13th
|9:00-11:00 am||Interactive Panels|
|Energize ALL the Elements of Customer Coverage
Brian Brichford, SVP & GM, US End User Sales – HP
Judy Buchholz, General Manager, Strategy & Solutions – IBM Global Markets
Scott Gifis, President – AdRoll
World class coverage today means customer touching resources need a common playbook…one that harmonizes activities that put the customer first. How do the marketing, sales and service functions collaborate on planning, execution and assessment to make world class coverage a reality? Join us for a facilitated panel of practitioners from each function for a practical discussion of how they put the customer first and turf last.
Build Marketing and Service Functions that Deliver Results
Compensation and Goals in the World of Customer Long-Term Value
|11:00 am–5:00 pm||Golf Tournament|
|11:30 am–1:00 pm||Luncheon Keynote Panel: Culture Eats Strategy for Lunch|
|Eric Danetz, Global Chief Revenue Officer – AccuWeather
John Hanna, Chief Commercial Officer – Veracyte
Sal Patalano, Recent Chief Revenue Officer – Lenovo Software
Brendan Reid, SVP, Global Head of Marketing – Ceridian
|2:00–4:00 pm||Executive Panels|
|Sales CTO: Prioritizing Investments for Engagement & Enablement
Gus Blanchard, SVP, Sales – ADP – Global Enterprise Sales
Anna Reszetylo, Chief Commercial Officer – Resideo (Honeywell Home)
Brandon Sweeney, SVP, WW Commercial, Dell & Partner Sales – VMware
How can tools (think digital, AI) enable sellers to engage earlier and deeper with their customers? What should the investment priorities be to accomplish this? To what extent must the revenue leader team with the CTO to make this vision a reality? Join us for a panel comprised of sales and technology leaders to get insights into these three critical questions.
Does Digital Transform the Role of Sales Ops?
Harmonize the Overlapping Charter of Marketing and Sales
|5:30–6:30 pm||Keynote: A Transformation of Consequence|
|Jon Steinlauf, Chief U.S. Advertising Sales Officer – Discovery
Change is a given in most industries. No industry is transforming faster than Media. Where there is change, however, there is also opportunity. Learn how Discovery, Inc. used a blockbuster merger to unlock new value for its clients and create a dynamic new sales culture through the power of a Chief US Advertising Sales Officer’s vision and guidance.
|6:30–8:30 pm||Opening Night Reception|
Day 2 — November 14th
|8:00–9:00 am||Keynote: Why We Are Driving Customer Experience (CX) at Cisco|
|Rajat Mishra, SVP, Customer Experience Strategy, Portfolio & Partners – Cisco
Join us for this keynote session that will explore how Cisco is harmonizing sales and service motions to make the customer journey a unique competitive differentiator. Hear What CX means to Cisco; Why Cisco invested in CX; and What Cisco learned from customers and partners. Cisco’s mission is to harmonize sales and service to transform how customers experience products and services, and how to deliver the results that matter most to forge loyal, lasting customers in the process.
|9:00–10:00 am||Keynote: A New Culture to Unlock the Power of Digital|
|Jay Barrows, Chief Commercial Officer – GE Healthcare, Enterprise Digital Solutions
Digital enables many things…improved service and enhanced customer delight, keener insight into performance, better connectivity across functions to name a few. Digital technology is the enabler; providing you ALSO have the right mindset and culture that embraces and rewards self-inspection, collaboration and accountability. True cross functional customer mastery and intimacy is the fuel that drives a world class commercial engine. Today’s revenue leader has a cultural transformation mandate. Join Jay Barrows for an exploration of what GE Healthcare is doing to build and nurture a vibrant customer-centric culture that harnesses the true power of digital technology.
|10:00 am–12:20 pm||Focus Sessions|
|Build B2C Capability in the B2B World
When Products Collide: Integrating & Selling New Digital Solutions with Legacy Products
Transformation: From Sales to Revenue Leadership
It’s Not About Tools; It’s About the Mission
|12:30–2:00 pm||Presidential Panel: Build a Revenue Ecosystem to Manage Growth Multipliers|
|Kevin Gentzel, President Marketing Solutions & CRO – Gannett | USA TODAY NETWORK
Anshu Mehrotra, Group President, Global Industrial Platform – ITW Welding
John Skowronski, President, Sales & Operations, N.A. – STANLEY Security / Black & Decker
|2:00–3:30 pm||Interactive Think Tanks|
|Interlocking Sales & Customer Success: Create Shared Destiny
Bruce Dahlgren, Former: SVP & GM – Hewlett-Packard & CRO – Kony
Agility: How Digital Enables More Fluid & Effective Coverage
A Big Transformation: From Sales to Revenue Ops
Reimagine Sales, Marketing & Service
Tools & Investments: Realizing the Promise
Customer-Centric Culture & Digital Workforce Transformation
|4:00–5:00 pm||Keynote: Rethinking Coverage & Revenue Motions for the Digital Era|
|Beth Ann Vaughn, VP, WW SaaS Sales & GTM Transformation – IBM
Transitioning into the recurring revenue model requires companies to develop new muscles, new instincts, new ways of thinking and acting. Clients are looking for products and solutions as well as a superior experience when using that product or service. This shift is requiring companies to instrument their solutions and build tools, talent and coverage that focus on their experience data as much as they do their operational data. Winning companies must always be listening, responding and adapting in order to compete in the as-a-Service economy.
|7:00–9:00 pm||Networking Reception|
Day 3 — November 15th
|9:00–10:00 am||Keynote: A C-Suite Perspective: What’s Next for Revenue Leadership?|
|10:00–11:00 am||Keynote Panel: Harness the Levers of Growth in 2020|
|Gary Davis, Chief Consumer Security Evangelist – McAfee
Alok Maskara, Chief Executive Officer – Luxfer
Nicolas Sennegon, EVP, Chief Commercial Officer – The Economist Group
John Zehren, Chief Commercial Officer – Endologix