VP & GM, Medical & Procedural Solution
2015/16 Sales Pulse Survey Readout Panelist
Bob Roda is Vice President and General Manager, Medication and Procedural Solutions. In this role, he has responsibility for driving top and bottom line growth, developing new growth strategies and accelerating performance by improving operational effectiveness and strengthening the capabilities of our associates. Bob serves as a member of the Becton Dickinson Leadership team, the Worldwide Medication and Procedural Solutions Leadership Team and a member of the BD US Region Leadership Team. In addition to these responsibilities Bob serves as an Executive Sponsor of both the MBA program (Duke Executive Sponsor) and Win (BD Women’s Leadership Initiative).
Bob joined BD from Johnson and Johnson, where he held the position of VP, Worldwide Marketing, Clinical Labs, Donor Screening and Emerging Markets. His extensive track record of success over 18 years at J&J includes roles as Sales Representative, Division Sales Manager; Director of Sales Planning and Operations; Group Marketing Director; VP, WW Marketing Transfusion Medicine and Business Development. In addition to his business roles, Bob served as the Executive Sponsor for the Commercial Leadership Development Program, a 3 year post MBA rotational development program.
Bob holds a B.A. in Economics and has completed course post-graduate work at the Kellogg Graduate School of Management.