Vice President, Global Marketing & Sales Support
Revenue Segmentation: Delivering the Right Value with the Right Resources
Mabel Casey, who has more than 20 years of executive-level experience in contract furniture sales and marketing, is Haworth, Inc.’s Vice President of Global Marketing and Sales Support. In this role, she is focused on driving Haworth toward being a more market and customer-focused organization, through the brand experience and message clarity. Mabel and team have dramatically changed the image at Haworth in the marketplace.
Since joining the company in 2006, Mabel has led many areas of the organization, including advanced development, industrial design, product line management and all areas of marketing and facilities.
Before joining Haworth, Mabel was employed at Herman Miller, where she spent more than a decade in a number of managerial and executive functions, including Vice President of Experiential Marketing, with responsibility for designing and delivering an exemplary customer experience across markets and locations. She has also held many positions in the medical device industries.
Mabel is the co-author of Change Your Space, Change Your Culture, a book that makes the connection between engaging workspaces and organizational transformation and growth.
Mabel is a graduate of Central Michigan University, London School of Business and holds an Executive Scholars Certificate in Marketing and Sales from Northwestern’s, Kellogg School of Business. Currently, she serves on the boards of the NewNorth Center for Innovation and Holland Community Hospital.