Start your journey to next-level growth and future legacy

The Executive Forum agenda will ultimately feature a roster of 35+ cross-industry Revenue, Sales and Operations leaders across a comprehensive mixed-format of keynotes, focus sessions, executive panels, think tank roundtables, and networking events. Our focus continues to be solely on key topics, strategies/models and initiatives that matter to growth executives.

  • 8:00 am-9:00 am
    Breakfast
    9:00 am-11:00 am
    Interactive Panels
    • Energize ALL the Elements of Customer Coverage
      Scott Gifis  President, AdRoll
      Paris Loesch  Global GM / Managing Director - Enterprise & New Business, Rakuten Marketing
      Mark Parrinello  Recent VP of Worldwide Sales, Cohesity

      World class coverage today means customer touching resources need a common playbook…one that harmonizes activities that put the customer first. How do the marketing, sales and service functions collaborate on planning, execution and assessment to make world class coverage a reality? Join us for a facilitated panel of practitioners from each function for a practical discussion of how they put the customer first and turf last.

    • Build Marketing and Service Functions that Deliver Results
      Dr. Patrick Hogan  VP, Commercial Excellence, Honeywell
      Sophia Kim  Chief Revenue Officer, Centauri Health Solutions

      Marketing and service functions are moving into the customer contact world…and are aligning with sales in how they’re measured, goaled and paid. This panel discussion will explore how these functions are increasingly accountable for customer outcomes and revenue-based results.

    • Compensation and Goals in the World of Customer Long-Term Value
      Dr. Robert Bieshaar  Senior Dir., WW Sales Incentive Comp, M&A, Autodesk
      Greg Nesbitt  VP, Global High Frequency, FUJIFILM VisualSonics
      Karen Thomas  Recent EVP, Americas Region, Teradata

      When selling activities depend on team performance to maximize value to the customer, how are approaches to measurement and sales compensation changing to motivate the right behaviors and results? This lively panel discussion will explore how sales performance management is evolving to bring sellers and sales managers into alignment with new customer expectations.

    • Harmonize the Overlapping Charter of Marketing and Sales
      Josh Gitlin  General Manager, Gladiator, Whirlpool
      Jeff Hamill  Executive Vice President & Chief Media Officer, Hearst Magazines
      Kristin LaRocca  Vice President, Sales, Boston Scientific
      Deirdre Lester  Chief Revenue Officer, Barstool Sports

      The overlap between sales and marketing is growing. Customers are at the center of this. This can either cause internal friction…or create an opportunity for functional harmony and increased customer value. How can sales and marketing create a common destiny? Is this an organizational issue…must sales and marketing come under a common leader? Or, can planning and operational practices be leveraged to drive teamwork and leverage expertise? Hear from revenue leaders with experience in both approaches.

    11:00 am–5:00 pm
    Golf Tournament
    11:30 am–1:00 pm
    Luncheon Keynote Panel
    • Culture Eats Strategy for Lunch
      Eric Danetz  Chief Business Officer, AccuWeather
      John Hanna  Chief Commercial Officer, Veracyte
      Sal Patalano  Recent Chief Revenue Officer, Lenovo Software
      Brendan Reid  SVP, Global Head of Marketing, Ceridian
    2:00 pm–4:00 pm
    Executive Panels
    • Sales CTO: Prioritizing Investments for Engagement & Enablement
      Gus Blanchard  SVP, Sales, ADP - Global Enterprise Sales
      Anna Reszetylo  Chief Commercial Officer, Resideo (Honeywell Home)
      Brandon Sweeney  SVP, WW Commercial & Channel Sales, VMware

      How can tools (think digital, AI) enable sellers to engage earlier and deeper with their customers? What should the investment priorities be to accomplish this? To what extent must the revenue leader team with the CTO to make this vision a reality? Join us for a panel comprised of sales and technology leaders to get insights into these three critical questions.

    • Does Digital Transform the Role of Sales Operations?
      Linda Fitzek  Head of Sales & Marketing Operations, U4B, Uber
      Deborah Jarvis  Global Head of Sales Operations & Compensation, HP
      Shawn Lewis  SVP, Sales Operations & Effectiveness, Change Healthcare

      From envisioning what digital can do, to building and implementing digital capability, the role of sales ops has gone from important to critical. What kind of sales ops leadership, talent and capability is needed to inhabit this role? This panel will explore first-hand points of view from leading practitioners across industries.

    • Harmonize the Overlapping Charter of Marketing and Sales
      Kate Ahlering  SVP, Worldwide Sales, Glassdoor
      Didi Dayton  Partner, Wing Venture Capital
      Cate Gutowski  World Wide Head of Sales Enablement, Amazon Web Services
      Beth-Ann Roberts  SVP, Commercial Business, Harvard Pilgrim Health Care

      The overlap between sales and marketing is growing. Customers are at the center of this. This can either cause internal friction…or create an opportunity for functional harmony and increased customer value. How can sales and marketing create a common destiny? Is this an organizational issue…must sales and marketing come under a common leader? Or, can planning and operational practices be leveraged to drive teamwork and leverage expertise? Hear from revenue leaders with experience in both approaches.

    • Sales Compensation Mayhem: Measurement, Management & Money
      David Cichelli  Revenue Growth Advisor, Alexander Group

      What could go wrong with the compensation plan? Everything! Join us to learn what are the common problems with contemporary sales compensation plans and how to fix them: plateaued sellers, quota frustrations, broken jobs, underperformance, excessive costs, performance misalignment, and change resistance. Bonus: how to salve ranting BU leaders, traumatized CFOs and not helpful HR types.

    5:30 pm–6:30 pm
    Keynote
    • A Transformation of Consequence
      Jon Steinlauf  Chief U.S. Advertising Sales Officer, Discovery

      Change is a given in most industries. No industry is transforming faster than Media. Where there is change, however, there is also opportunity. Learn how Discovery, Inc. used a blockbuster merger to unlock new value for its clients and create a dynamic new sales culture through the power of a Chief US Advertising Sales Officer’s vision and guidance.

    6:30 pm–8:30 pm
    Opening Night Reception
  • 7:00 am-8:00 am
    Breakfast
    8:00 am-9:00 am
    Keynote
    • Why We Are Driving Customer Experience (CX) at Cisco
      Rajat Mishra  SVP, CX Strategy Portfolio and Partners, Cisco

      Join us for this keynote session that will explore how Cisco is harmonizing sales and service motions to make the customer journey a unique competitive differentiator. Hear What CX means to Cisco; Why Cisco invested in CX; and What Cisco learned from customers and partners. Cisco’s mission is to harmonize sales and service to transform how customers experience products and services, and how to deliver the results that matter most to forge loyal, lasting customers in the process.
      Listen to this preview of his keynote >>

    9:00 am-10:00 am
    Keynote
    • A New Culture to Unlock the Power of Digital
      Jay Barrows  Chief Commercial Officer, GE Healthcare, Enterprise Digital Solutions

      Digital enables many things…improved service and enhanced customer delight, keener insight into performance, better connectivity across functions to name a few. Digital technology is the enabler; providing you ALSO have the right mindset and culture that embraces and rewards self-inspection, collaboration and accountability. True cross functional customer mastery and intimacy is the fuel that drives a world class commercial engine. Today’s revenue leader has a cultural transformation mandate. Join Jay Barrows for an exploration of what GE Healthcare is doing to build and nurture a vibrant customer-centric culture that harnesses the true power of digital technology.

    10:00 am–12:20 pm
    Focus Sessions
    • Customer-Centric Culture & Digital Workforce Transformation
      Pat Quigley  VP of IT Team Member Experience, Dell
      Robert Ruelas  VP, End User Computing Americas, VMware
    • Part I: Transforming from Sales Ops to Revenue Ops
      Travis Howe  SVP/Head of Global Operations, Disney Advertising Sales, The Walt Disney Company
    • Transformation: From Sales to Revenue Leadership
      Scott Kelliher  Head of Brand Advertising & Partnerships, eBay Advertising
    • It’s Not About Tools; It’s About the Mission
      Lori Tierney  VP, Commercial Operations NA, Johnson & Johnson MD&D
    12:30 pm–2:00 pm
    Presidential Panel
    • Leverage Growth Multipliers To Build a Revenue Ecosystem
      Emmanuel Ligner  President & CEO, GE Healthcare Life Sciences
      Anshu Mehrotra  Group President, Global Industrial Platform, ITW Welding
      John Skowronski  President, Sales & Operations N.A., STANLEY Security / Black & Decker
    2:00 pm–3:30 pm
    Interactive Think Tanks
    • Interlocking Sales & Customer Success: Create Shared Destiny
      Bruce Dahlgren  Senior Technology Executive, TVS Digital I Kony I HP
    • Agility: How Digital Enables More Fluid & Effective Coverage
      Martin Osborn  Head of U.S. Commercial Operations, Medtronic Surgical Innovations
    • Part II: Transforming from Sales to Revenue Ops
      Adrian D’Souza  SVP, Sales Strategy & Operations, Intersection Co.
    • Reimagine Sales, Marketing & Service
      Kalina Nikolova  VP, Business Operations & Strategy, Verizon Media
    • Tools & Investments: Realizing the Promise
      Adam Moser  Head of Ad Tech & Platform Operations, Hulu
      Steven Takeuchi  Head of Sales Operations, Hulu
    • Rethinking Coverage & Revenue Motions for the Digital Era
      Beth Ann Vaughn  Recent VP, WW SaaS Sales & GTM Transformation, IBM
    4:00 pm–5:00 pm
    Keynote
    • Keep Pace with Customer Innovation
      Judy Buchholz  IBM Global Managing Director, Citigroup, IBM
    7:00 pm–9:00 pm
    Networking Reception
    8:15 pm–9:50 pm
    Executive Panel
  • 8:00 am-9:00 am
    Breakfast
    9:00 am-10:00 am
    Keynote
    • A C-Suite Perspective: What’s Next for Revenue Leadership?
      Aamir Paul  Country President, US, Schneider Electric
    10:00 am-11:00 am
    Keynote Panel

Highlights by Track