Agenda

2019 Operations Forum

The Forum features an effective mix of session formats that result in practical takeaways and implementable steps for cross-industry leaders.

We’ll continue to add exciting updates to the agenda and create an event you won’t want to miss!

Tuesday, June 4

5:00–6:00 pm Welcome Reception
6:00–6:45 pm Keynote Dinner
6:45–7:40 pm Keynote: A Big Transformation: From Sales to Revenue Operations
Travis Howe, SVP/Head of Global Operations – Disney Advertising Sales – The Walt Disney Company
7:40–8:20 pm Keynote Panel Discussion: From Sales to Revenue Operations
Marcos Bordin, VP, Sales Ops & Strategy – Zebra Technologies
Dan Carpenter, Global Revenue Operations Leader – Carbon Black
Marvin Spears, SVP & Global Head, Commercial Excellence – Wells Fargo
8:20–9:20 pm Networking Cocktail Hour

Wednesday, June 5

8:00–9:00 am Breakfast
9:00–10:00 am Panel Sessions
Supercharge a New Revenue Ops Team
What responsibilities must the classic Sales Operations function take on to support an innovative and assertive Revenue function. What kind of talent and tools will be needed to facilitate this? What will it take to transform from Sales Operations to Revenue Operations?
Matthew Mak, VP, SCOE, Sales Ops Effectiveness – Wolters Kluwer

Mike Noonan, VP, Business Services – Red Wing Shoes
Steven Takeuchi, Head of Sales Operations – Hulu

New Partners, Buyers, Jobs & Motions = A New Role for Sales Operations
Today’s sophisticated buyers expect easy access to insights and service through both digital and direct channels. This is the non-linear buying journey. It interweaves personal and digital selling. It is longer and less predictable. What is the role of Sales Operations in optimizing sales productivity amidst such complexity?
Ganesh Aiyer, VP, N.A. Sales Strategy & Ops – Schneider Electric
Jason Kofman, Managing Director – Sales & Customer Service – Moody’s Analytics
Brian Maser, VP, Hospital Care Sales – B. Braun Medical

Transform Sales Enablement to Gain Customer Advantage
What tools, such as artificial intelligence, are available to help sellers to target and prepare for high potential sales opportunities? What is the role of Sales Operations in identifying and deploying such tools? Is Sales Operations the means for revenue leaders to connect with peers in IT?
Adrian D’Souza, SVP, Sales Strategy & Ops – Intersection
Patrick Furtaw, VP, Commercial Strategy & Analytics – KARL STORZ
Brian Sharp, Global Commercial Strategy & Execution Leader – Sonoco

10:15–11:15 am Keynote: Moving From Big Data to Big Insights
Parthiv Amin, Chief Sales & Marketing Officer – Sloan Valve
11:15 am–12:15 pm Keynote: Digital Backbone Drives Transformation
Sal Patalano, Chief Revenue Officer – Lenovo Software
12:15–1:50 pm Keynote Panel Lunch: Making Digital Work
1:50–3:20 pm Interactive Roundtables:
• New Approach to Unifying Marketing and Sales
• How to Build a Revenue Operations Capability
• Aligning Sales Compensation in a Digital World
• Operations Lens: Impact of Digital on Culture & Talent
3:20–4:20 pm Closing Networking Reception

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