2018 Operations Forum

June 4-5 | The Peninsula | Chicago



2018 Mission: Grow Revenue by Managing the Entire Buyer Journey

The world of sales continues to change at an accelerated pace. New, informed and sophisticated customers dominate the market. They require articulate business propositions along a buyer journey that begins with enhanced awareness and ends with impactful results.

New technologies are emerging to better deploy and manage sales resources. In this new world, agility and adaptability are critical for success and marketplace advantage.

Alexander Group’s 2018 Operations Forum explores how Sales and Commercial Operations equip the sales function, broaden their influence and take charge of the revenue growth mandate.

Sales Operations is built for this mission and leading the charge to:

  • Implement marketing strategy by converting high-level objectives into specific segment and account targets
  • Translate product marketing plans into customer-centric value propositions that sellers can actually use
  • Enable agile coverage with digital platforms that engage customers from marketing through service and can respond rapidly to both opportunity and change
  • Deliver consistent customer success by identifying what works and building best practices into the sales coverage cadence



Ready to continue the conversation and gain more compelling insights and takeaways?

Be sure to save your seat, along with your executive team’s, at the Annual Forum in November.

Reserve Now