Virtual Roundtables

Technology

Technology Advisory Council:

Join Alexander Group’s virtual roundtables!

Virtual Roundtable sessions will provide a platform for industry leaders to ask questions and share best practices.

Evolving the Partner Program to Achieve Profitable Growth

February 15, 2024 | 2:00 – 3:00 pm ET (11:00 am – 12:00 pm PT) | Virtual

The world of XaaS has become a constantly shifting landscape, and evolving channel partner programs are now a necessity to stay competitive and drive profitable growth. In a recent survey, 80% of technology leaders have or are planning to launch a major partner program transformation.

Join technology executives for an interactive discussion on the leading practices CROs, channels leaders and operations leaders are implementing to drive profitable growth by optimizing their channel partner programs. The session will feature key trends from Alexander Group’s recent Channel Partner Go-to-Market Benchmark Study, including:

  • The Ecosystem is Evolving. Channel revenue growth rate is 2.4x higher than total company growth rate. Vendors are prioritizing quality partners over quantity.
  • Channel Investments are Shifting. Channel budgets have increased by more than 12% year over year, mainly focused on partner enablement, incentives and automation & tools.
  • Partner Programs are Being Restructured. 80% of respondents are focused on launching a major partner program transformation.
  • Realigning Partner Roles & Coverage. Active partner per channel rep has decreased by 7.8%. Organizations are deploying more dedicated channel resources to enable greater partner engagement with fewer partners.

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