Unique value propositions are tough to digitize or commoditize

Best-in-class value propositions are the product of a sound process and share three key traits: accuracy (backed up by evidence), specificity (tailored to resonate with unique buyer segments), and impact (move the customer or prospect to action). Are your sellers delivering inspiring value messages to combat digital and commoditization threats?

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FEATURED INSIGHT

Case Study Pillar Assessment and Roadmap for Change

Determining the root causes of underperformance across sales teams to identify the highest priority areas for future investment.

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AGI Benchmark
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CONTEMPORARY INSIGHTS ON REVENUE GROWTH

Whitepaper Sales Compensation: Rewarding Sellers for Performance

Follow these rules to create and sustain effective sales comp plans.

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Article Adapting Your Sales Model to the As-a-Service Buyer Journey

As buyer behavior change & technology continues to advance, how should you adapt sales function investments?

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