Industry Focus: Health Insurance

Health insurance carriers must adapt to market changes for profitable growth

To succeed in today’s health insurance environment, you need more than yesterday’s growth strategy.

Change is imperative in the face of market uncertainty, a shifting competitive landscape and increasingly compressed margins.

Aligning your organization to evolving customer needs and perceptions will yield increased revenue and improved profitability. View your new environment from a fresh perspective: one that draws on time-tested sales transformation best practices and better aligns process and value to today’s market demands.

With a more growth-oriented, consultative process, your sales teams will:

  • Call on higher level buyers
  • Effectively communicate your value propositions
  • Utilize the right consultative and cross-selling strategies
  • Focus on high-value selling vs. administrative activities
  • Collaborate effectively across sales, marketing and service roles
  • Leverage the right enablement and support

You can grow in today’s marketplace if you take decisive action now with strategic sales transformation. Our expertise in the health insurance industry will help you create a path towards sustainable growth and profitability. Contact us today.

Featured Industry Insights

Re-Think Your Account Management Organization

Today’s health care revenue leaders need a new breed of account managers

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Insights from the 2019 Sales Compensation Trends Survey

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Sales Strategies for Success – Health Insurance at a Crossroads

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Adapting Your Commercial Model to the New Health Care Ecosystem

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Why A Revenue Leader?

This new approach combines awareness, assessment and adoption to engage customers and grow revenue

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Health Plan Provider Uncovers Opportunities to Increase Productivity

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Uncertainty Drives the Innovation Mandate

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3 Step Process: Channel Management Optimization

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Client Success Stories

New Comp Plan Design Drives Net-New Sales
Updated primary sales roles and adjusted sales comp plans led to increase new sales focus

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New Coverage Model Leads to New Markets
A new segmentation and coverage model increased new individual business and coverage in small segments

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Benchmark Comparison Motivates Sales Compensation Redesign
A two-year roadmap helped clarify and simplify sales compensation and drive cross-selling

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To drive health insurance revenue growth, contact us today

Practice Leadership

  • Alan Burleson
    Alan Burleson
  • Arshad Carim
    Arshad Carim
  • Matt Greenstein
    Matt Greenstein
  • Marc Metzner
    Marc Metzner