Industry Focus: Health Insurance

Health Insurance carriers must adapt to market changes for sustainable revenue growth

A business-as-usual sales strategy is not enough for today’s health insurance companies.

Change is imperative in the face of well-funded new competitors, new public and private exchanges, increasing network disaggregation and disruptive service innovations.

Carriers that realign their sales organizations to changing customer needs and perceptions will win share and avoid consolidation. You need to see your changing environment through a new sales lens…one that better aligns process and value to what customers really need and draws on time-tested sales transformation best practices.

Obtain industry benchmarks and best practices from leading health insurance companies. Join our 2017/2018 Health Insurance Sales Strategy Study. Learn more>>

With a more consultative, higher-value sales process, your sales personnel will:

  • Call on higher level buyers
  • Leverage the right consultative and cross-selling
  • Focus on high-value selling vs admin activities
  • Collaborate effectively across roles
  • Bring real value and avoid the discounting trap
  • Receive the right enablement and support

To grow in today’s marketplace, carriers must take decisive action now. Strategic sales transformation will create a path through the current market turbulence…to sustainable revenue growth and enhanced market share.


To learn more about how our expertise in the Healthcare industry can help your sales organization achieve better results, contact us today.

Practice Leadership

Arshad Carim

Arshad Carim

Matt Greenstein

Matt Greenstein

Marc Metzner

Marc Metzner