Your buyers are changing the game

Value is moving from a physical product to the information the product collects. These changes in customer buyer needs are driving changes in go-to-customer models, including the need for new job roles and digital routes to customer.

RESEARCH HIGHLIGHTS

FEATURED INSIGHT

Article Sales and Marketing Engagement 101: Communicate

It’s time to move the sales and marketing relationship from a tactical approach to a more strategic one.

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AGI Benchmark
BENCHMARKING TOOL See how you and your organization stack up against your peers in Healthcare. Get Started

CONTEMPORARY INSIGHTS ON COMMERCIAL GROWTH

Article Use Customers’ Buying Needs to Shape Your Go-to-Customer Model

Mike Iskra of Ortho Clinical Diagnostics discusses the company’s actions to achieve 2019 growth aspirations.

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Video Healthcare Insights Video Series

Industry leaders share how to overcome challenges and drive commercial growth.

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