Your buyers are changing the game
Value is moving from a physical product to the information the product collects. These changes in customer buyer needs are driving changes in go-to-customer models, including the need for new job roles and digital routes to customer.
FEATURED INSIGHT
Article
Sales and Marketing Engagement 101: Communicate
It’s time to move the sales and marketing relationship from a tactical approach to a more strategic one.
Read Article
BENCHMARKING TOOL
See how you and your organization stack up against your peers in Healthcare.
Get Started
CONTEMPORARY INSIGHTS ON COMMERCIAL GROWTH
Article
Use Customers’ Buying Needs to Shape Your Go-to-Customer Model
Mike Iskra of Ortho Clinical Diagnostics discusses the company’s actions to achieve 2019 growth aspirations.
Read Article
Video
Healthcare Insights Video Series
Industry leaders share how to overcome challenges and drive commercial growth.
WATCH VIDEOS