Traditionally, many life sciences and analytical instrument companies begin to review their sales compensation plans midyear, but comp is only part of the planning puzzle. A successful commercial model includes a review of the segmentation models, revenue motions, customer-facing jobs, resource deployment, talent programs and sales compensation.
A recurring revenue model increases stickiness, predictability and the network effect of certain products, but implementing it can be challenging.
Read ArticleEnsure your program addresses the following most common sales compensation misunderstandings.
Read ArticleInsight into 2021 investment choices as between marketing, sales and service.
Read Article