The situation:
Manufacturers are rapidly moving to a world of “seller beware.”
Technology and inevitable economic cycles can wreak havoc on outdated revenue models. As the tides turn, manufacturers may find themselves ill-equipped to drive profitable growth.
The fix:
Harness market-changing forces.
Manage new buyer journey dynamics by coordinating marketing, sales and service silos to provide your customers with continuous value.
Alexander Group can help:
Redesign your organization to be customer-focused
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Drive collaboration and accountability for solution selling
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Establish pre- and post-sales roles
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Adapt sales models for an integrated system
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Establish more pay for performance sales compensation plans
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Drive change without disrupting the culture
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Modern Marketing Organization: Evaluate current and new markets, areas of opportunity, and optimize marketing channels, mix and return
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New Research
Rising inflation, supply chain constraints and uncertain demand are just a few economic factors that are impacting commercial models. Manufacturing and distribution executives were recently surveyed to provide insights on the investments they are making to drive profitability and productivity in 2023.
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CLIENT TESTIMONIALS
What to Watch
Hear from manufacturing and distribution sales leaders on how they got to revenue success.
