The buyer journey has changed. Has your sales strategy?
Managing new buyer journey dynamics is becoming “mission-critical” to avoid quickly losing customers and share.
But, the degree of “upstream” awareness building and relationship development is a new skill for Manufacturing.
FEATURED INSIGHT
Article
The Impact of Selling Complexities on Sales Compensation
Manufacturers and distributors experience disconnect between sales comp and revenue growth.
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BENCHMARKING TOOL
See where you and your organization stack up against your peers in Manufacturing
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CONTEMPORARY INSIGHTS ON REVENUE GROWTH
Article
How Marketing, Sales and Service Have Fundamentally Changed – Forever
Buyers are making decisions based on new economic realities. Sales, Marketing and Service organizations must be realigned to support that journey.
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Case Study
Inside Sales Program Development
This manufacturer had no formal inside sales function and needed to reduce overall cost-of-sales.
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