Cultivating a better understanding of advertisers’ perceptions and tailoring your coverage model to increase customer lifetime value and loyalty are major challenges facing media sales. Given all the factors that are pushing for a more robust sales organization, how can media sales leaders take on the new revenue mandates for growth in 2021 and beyond?

Alexander Group can help.


Grow revenue by allocating resources across the right products and offerings for the right customers
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Deploy account management and overlay roles to the right customer segments to increase productivity and reduce churn
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Align sales compensation to growth strategy
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Professionalize revenue operations for sales enablement and execution
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Article 1 + 1 Makes 3 | Radio Spots & Dots to Selling Digital Marketing Services

Insights from sales leaders on how to transition from selling advertising spots and dots to digital marketing services.

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Case Study

Optimized Deployment and Sales Comp for Integrated Print Business

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Case Study

Gaps Revealed Through Post-Acquisition Sales Effectiveness Assessment

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Case Study

Ad Tech Company Gets Global Sales Compensation Plan Redesign

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What to Watch

Hear from media sales leaders on how they got to revenue success.

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