×

52% of media firms are unable to grow revenue due to lack of customer understanding

From solution selling, crediting sales across products and integrating programmatic, discover the latest trends and insights on sales practices affecting the media industry.

RESEARCH HIGHLIGHTS

FEATURED INSIGHT

Video Techniques in Navigating Revenue Leadership Careers

Bruce Dahlgren shares his thoughts on organizing and leading the revenue function during the pandemic and positioning for the post-pandemic world.

Watch Video
AGI Benchmark
BENCHMARKING TOOL See how you and your organization stack up against your peers in Media Get Started

CONTEMPORARY INSIGHTS ON REVENUE GROWTH

Article Managing Political Ad Sales in 2020

Media ad sales leaders discussed challenges and shared insights on how to best manage the 2020 Political Ad Sales category.

Read Article
Article How Marketing, Sales and Service Have Fundamentally Changed – Forever

Buyers are making decisions based on new economic realities. Sales, Marketing and Service organizations must be realigned to support that journey.

Read Article
Back to Top