Avoid overpromising and underperforming
Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.
FEATURED INSIGHT
Case Study
Integrated Media Company Sales Transformation
Shift to a customer-aligned, solution selling approach to increase growth and sales rep productivity.
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BENCHMARKING TOOL
See how you and your organization stack up against your peers in Media.
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CONTEMPORARY INSIGHTS ON REVENUE GROWTH
Case Study
High-End Media Company Transforms Entire Sales Force
Transform your media sales team to provide customized solutions.
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Article
Media Case Study: Unlocking Hidden Sales Capacity
Integrated media company improves sales efficiency by more than 10 percent without adjusting headcount.
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