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Avoid overpromising and underperforming

Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.

INDUSTRY RESEARCH 

FEATURED INSIGHT

Video Media Sales Industry Perspectives

What steps are media leaders taking to drive revenue growth and build the right culture for marketing, sales and service within their organization?

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AGI Benchmark
BENCHMARKING TOOL See how you and your organization stack up against your peers in Media. Get Started

CONTEMPORARY INSIGHTS ON REVENUE GROWTH

Article Revenue Leadership Actions for Disruptive Times

In many ways, COVID-19 is presenting contemporary revenue leaders with a unique and potentially unprecedented set of challenges.

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Video Mandates for a Successful Digital Transformation-Part 2

Alexander Group’s Digital Go-to-Customer preliminary findings on the digital impact on revenue growth.

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