Avoid overpromising and underperforming
Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.
FEATURED INSIGHT
Video
Media Sales Industry Perspectives
What steps are media leaders taking to drive revenue growth and build the right culture for marketing, sales and service within their organization?
WATCH VIDEO
BENCHMARKING TOOL
See how you and your organization stack up against your peers in Media.
Get Started
CONTEMPORARY INSIGHTS ON REVENUE GROWTH
Article
Sales Compensation – New Metrics for New Times
Insights on how the current environment has impacted the commercial execution and performance metrics of the sales force.
Read Article
Article
Remuneração Variável para Força de Vendas – Novas Métricas para Novos Tempos
Insights sobre os impactos do cenário atual sobre a execução comercial e as métricas de performance de vendas.
Read Article