Avoid overpromising and underperforming
Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.
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Media Sales Industry Perspectives
What steps are media leaders taking to drive revenue growth and build the right culture for marketing, sales and service within their organization?
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BENCHMARKING TOOL
See how you and your organization stack up against your peers in Media.
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CONTEMPORARY INSIGHTS ON REVENUE GROWTH
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Revenue Leadership Actions for Disruptive Times
In many ways, COVID-19 is presenting contemporary revenue leaders with a unique and potentially unprecedented set of challenges.
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Mandates for a Successful Digital Transformation-Part 2
Alexander Group’s Digital Go-to-Customer preliminary findings on the digital impact on revenue growth.
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