Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.
What steps are media leaders taking to drive revenue growth and build the right culture for marketing, sales and service within their organization?
In many ways, COVID-19 is presenting contemporary revenue leaders with a unique and potentially unprecedented set of challenges.
Alexander Group’s Digital Go-to-Customer preliminary findings on the digital impact on revenue growth.
Media Client Testimonials
2019 Media Symposium: Craig Kostelic
2019 Media Symposium: Jonathan Deneau
TEAMING: Finding Justice in Credits and Splits
The Power of Sales Comp: Not All Heroes Wear Capes
2019 Media Symposium Recap
Media Firm’s Specialist Deployment: Shared vs. Paired
Media Sales: Integrating Marketing, Sales and Service
Media Sales: Engaging with Marketing
Media Sales: Anticipated Changes
Media Sales: Digital Transformation
Media Sales: Enabling Customer Success