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Avoid overpromising and underperforming

Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.

INDUSTRY RESEARCH 

FEATURED INSIGHT

Article Media Sales Research: New Opportunities for Growth

Study focused on how media sales executives can maximize new opportunities for growth.

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AGI Benchmark
BENCHMARKING TOOL See how you and your organization stack up against your peers in Media. Get Started

CONTEMPORARY INSIGHTS ON REVENUE GROWTH

Article Journey of a Revenue Operations Leader

Revenue operations is proving to drive and support revenue growth more effectively and efficiently.

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Article 2021 Sales Compensation Hot Topics Survey—Key Findings

Executive perspectives on mid-year program status, total compensation management, COVID-19 adjustments, sales crediting, and contests and spiff.

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