Avoid overpromising and underperforming
Customer demand for delivering solutions across multiple platforms is accelerating. To differentiate from the competition, media firms must develop a value proposition that centers around audience, engagement and data.
FEATURED INSIGHT
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Media Sales Research: New Opportunities for Growth
Study focused on how media sales executives can maximize new opportunities for growth.
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BENCHMARKING TOOL
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CONTEMPORARY INSIGHTS ON REVENUE GROWTH
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Global vs. Localized Sales Compensation
For sales organizations scattered throughout the world, sales compensation presents a unique challenge.
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