Alexander Group’s 2012 Chief Sales Executive Forum focused on bold moves that sales executives are making to reach their numbers despite a continuing anemic investment in the sales function. With sales growth expectations outpacing investment in sales resources, sales leaders must look beyond current practices to find the best path forward. Here is what they had to say:
Stop wasting time and resources over-covering accounts and segments that historically produced but no longer offer the growth needed to make the numbers. Consider these bold moves:
Go where the growth is
Re-tool your go-to-market approach
Get serious about implementation
Implementing your bold solutions for sales growth will depend on having the courage to change. This is where the right leadership can shine. A value-based strategy attached to a tough-minded and committed management team is a real recipe for success.
See more growth-oriented insights from sales leaders who attended Alexander Group’s 2012 Chief Sales Executive Forum.
Learn more about this year’s Chief Sales Executive Forum™.