Our discussions with 35 senior revenue leaders at Alexander Group’s Digital Leadership Summits generated three important questions to ask yourself as you look to harness the power of digital technologies.

  • What is digital?
  • Why does it matter?
  • What should be next?

This framework distills some very interesting thinking and experiences regarding digital. In this podcast episode at 1:00, we review WHAT is digital. Understanding the definition provides insight into how it will enable you to reach and serve customers better.

Then at 1:51, we explore WHY it matters. Overall, you need to use digital to grow. Digital growth can enable your sellers to be more productive, reach new and old customers and ultimately grow revenue.

Finally, we discuss WHAT is next. At 2:55, the advice is to start small, learn the ropes and scale from there. Get moving so you aren’t left behind.

The Alexander Group Leadership Events continue with the Chief Sales Executive Annual Forum on November 7-9 at The Ritz-Carlton in Naples, FL. where you can learn how to make digital work for your revenue engine. Join us!

Listen to all the executive event podcast episodes.


Insight type: Article

Industry: Cross-Industry

Role: C-Suite, Sales and Marketing Leadership

Topic: Digital, Events

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