Digitizing the Revenue Growth Model™: Volume 2
This two-volume series serves as an instructional guide for taking digital transformation from the C-suite to the revenue organization.
It’s oriented around four critical actions:
- Understand the Buyer Journey
- Plan Revenue Motions
- Adapt the Structure
- Align Management Systems
In Volume 2, we explore actions three and four with a deep dive into how your organization can digitize the Revenue Growth Model™.
Download the whitepaper to read more.
Download Digitizing the Revenue Growth Model™: Volume 1 for insights on actions one and two.