Driving Profitable Growth With a Diverse and Inclusive Workforce
At the 2016 Chief Sales Executive Forum, Dr. Shirley Davis, president of SDS Global Enterprises; and Marvin Spears, senior director–sales force enablement at Johnson Controls, presented strategies that companies can use to grow revenue by embracing diversity within their organizations.
Drive Business Impact–Diverse teams can drive business impact. If you expand your network by embracing a diverse sales team and partnering with minority organizations, you can reach more prospects.
Embrace Shifting Demographics–The up and coming workforce is diverse. Potential employees will view companies that embrace diversity as an employer of choice. Use diversity as a strategy to win the war for talent.
Focus on Inclusion–Make everyone feel that they have access and a fair shot within the company. Put a diverse group of people into the company’s succession plan; don’t just “check the box.”
Have Accountability–Culture starts at the top. Make the business case for diversity at the C-suite. Be sure everyone is bought in and supportive, from the top of the organization on down.
The illustration below from graphic recorder Kelly Kingman illustrates this presentation in a most innovative way. Enjoy!
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