The Alexander Group believes that the manufacturing industry stands at a crossroads in Europe. Technology trends are impacting the industry globally; driving change in customer behaviors and demands; and unleashing new innovations in material, product, IOT and the intersection of selling services. These trends influence every aspect of the value chain from suppliers to buyers. Meanwhile, the struggle to maintain margin in a complex world of partners and customers continues. Some challenges uniquely affect European companies and divisions that have an increased need for smaller, localized partners; experience more issues with cross-border operations; and face greater barriers to organize around customers.

No simple solutions to these issues exist. The commercial organizations of European manufacturing companies must answer several questions at the foundation of their commercial model strategy and structure. How do we approach portfolio selling? What are the best means for selling new innovative products and solutions? How can we maximize sales ROI through channel partners and inside sales? To not react and prepare for the changing environment risks obsolescence.

The Alexander Group has commissioned a study to bring insights on many of these topics to top decision-makers in the European manufacturing industry. Leadership at participating organizations will receive:

Identification and importance of major industry trends–what are my peers in the industry considering as the most critical challenges in the future?

Revenue statistics–What strategies are organizations using to generate growth? How are they using channels to achieve this growth?

Sales organization and roles–how are comparable companies organizing themselves to meet increasingly complex environments?

Investment–what levels of resources do my competitors utilize in their commercial organizations?

Productivity–what should I expect from my sales teams?

Quotas and Compensation–how do companies measure and pay their industry sales teams?

Participants will receive a custom report with industry trends, best practices and benchmarks comparing their company to the industry. Participants also receive a readout from Alexander Group consultants with deep knowledge of commercial models in the manufacturing space.

Learn more about Alexander Group’s European practice.


Insight type: Article

Industry: Manufacturing

Role: C-Suite, Sales and Marketing Leadership

Topic: International, Strategy

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