Growing Revenue Through Effectively Evaluating Churn

Exclusive Interview: Tim Willey, SVP of Commercial Strategy & Operations, ForgeRock

When it comes to growing revenue, churn plays a critical role in XaaS and subscription-based businesses.

Watch the discussion between Tim Willey, SVP of commercial strategy and operations at ForgeRock, and Ted Grossman, principal and Technology practice lead, to discover their insights into growing revenue through effectively evaluating churn. The conversation stems from a recent guest article Tim wrote for Alexander Group highlighting his 10 Rules for Calculating Churn.

Does your tech firm have a clear and consistent definition of churn? Alexander Group can help. Contact us for a collaborative discussion on how to best define churn to grow revenue in your organization.

Technology Practice


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