Highlights from the 2011 Chief Sales Executive Forum – Part 3
Read Part 1 or Part 2 of this series
The sales organization can be considered a “short / long-term” investment. There is the up-front cost of bringing on new reps who may take anywhere from 3 to 18 months to fully produce. But compared to the R&D costs associated with bringing a new product to market, this investment can be relatively minor. The trick is to make sure the positive ROI is in the timeline that you set with your executive leadership team.
Here are some tips from sales leaders at our recent Chief Sales Executive Forum for making and delivering on the case for sales investment.
What other tips do you have for winning the case for sales investment?
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Originally published by Mary Catherine Plunkett