Highlights from the 2011 Chief Sales Executive Forum – Part 2
Read Part 1 or Part 3 of this series
Salespeople on the front lines talk to customers every day, but when it comes to “owning” the relationship with customers, they dance a careful tango with Marketing, Product Development, and Customer Service. Leaders from top sales organizations shared their views on the increasing role sales has in building strong relationships with customers across internal departments.
What is your sales organization doing to listen to your customers? Do you agree that Sales has a bigger stake in “owning” the customer relationship? (Read Part 3 of this series)
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Originally published by Mary Catherine Plunkett.